We Are Cap City FC

Cap City FC came to us with a creative brief that said they didn’t want a brand video that felt like an ESPN hype real. They wanted something more grounded, more authentic, more real, while still showing the incredible youth athletes that make up their program.

So that’s what we set out to do. Capture incredible footage of their players at work, but connecting that to the deeply personal story at the heart of this organization.

A new way of coaching soccer deserves a new kind of brand film.